Upon first hearing of the Tinder consent course, launching in full at the end of 2024, I immediately thought to myself 'That is a campaign I'd love to work on!'. And so came along 'AKA No.' – A campaign that puts everyday rejections into the simplest form possible. A reminder for all that a 'no' isn't complicated and should never have to be justified. The idea would run across print, OOH, and a TikTok campaign that bring this message to life with everyday people telling their overly elaborate 'no' followed by the simplest form... 'AKA No.'
CLIENT
Passion Idea
ROLE
Art Director
Copy Writer
Smooth Scroll
This will hide itself!
This will hide itself!
AKA No.
OVERVIEW
Upon first hearing of the Tinder consent course, launching in full at the end of 2024, I immediately thought to myself 'That is a campaign I'd love to work on!'. And so came along 'AKA No.' – A campaign that puts everyday rejections into the simplest form possible. A reminder for all that a 'no' isn't complicated and should never have to be justified. The idea would run across print, OOH, and a TikTok campaign that bring this message to life with everyday people telling their overly elaborate 'no' followed by the simplest form... 'AKA No.'
CLIENT
Passion Idea
ROLE
Art Director
Copy Writer
Smooth Scroll
This will hide itself!
This will hide itself!
AKA No.
OVERVIEW
Upon first hearing of the Tinder consent course, launching in full at the end of 2024, I immediately thought to myself 'That is a campaign I'd love to work on!'. And so came along 'AKA No.' – A campaign that puts everyday rejections into the simplest form possible. A reminder for all that a 'no' isn't complicated and should never have to be justified. The idea would run across print, OOH, and a TikTok campaign that bring this message to life with everyday people telling their overly elaborate 'no' followed by the simplest form... 'AKA No.'
CLIENT
Passion Idea
ROLE
Art Director
Copy Writer
Smooth Scroll
This will hide itself!
This will hide itself!