PROPOSITION | Control your mood INSIGHT | 90% of young Australian women do not feel safe after dark IDEA | LIFX will partner with Meta to launch the Un-Safety Check. Expanding the current crisis check-in feature to help women feel safer at night. EXECUTION PART ONE | Whenever you feel unsafe on your commute, you can quickly use the Un-safety Check feature (located directly under the regular check in) to log your location and register that moment. PART TWO | After adding your location, your close-friends list will receive a push notification asking them to check in on you ensuring that a) you get home safe and b) that your friends know this feature is there for them too. PART THREE | Every week, LIFX posts a summary of logged locations, tagging each affected council as a direct call to action to bring permanent light to these unsafe areas and permanently lift the mood for women at night.