The Tesla Charge Challenge
OVERVIEW

PROPOSITION | Make up your own mind on whether an EV is right for you INSIGHT | 57% of Australians say charging time is a major concern preventing them from buying an EV. IDEA | At major events, attendees often wait over 30 minutes for drinks. To showcase modern EV charging efficiency, every hour on the hour Tesla will race the drinks line at the Bathurst 1000. If you reach the front of the line before the Tesla hits 80% charge (app. 20min), your drink is free. If not, you'll get a bumper sticker declaring you’re slower than a Tesla charge – a cheeky reminder of a modern EV's charging speed.

CLIENT

AWARD School

ROLE

Art Direction

Smooth Scroll
This will hide itself!
The Tesla Charge Challenge
OVERVIEW

PROPOSITION | Make up your own mind on whether an EV is right for you INSIGHT | 57% of Australians say charging time is a major concern preventing them from buying an EV. IDEA | At major events, attendees often wait over 30 minutes for drinks. To showcase modern EV charging efficiency, every hour on the hour Tesla will race the drinks line at the Bathurst 1000. If you reach the front of the line before the Tesla hits 80% charge (app. 20min), your drink is free. If not, you'll get a bumper sticker declaring you’re slower than a Tesla charge – a cheeky reminder of a modern EV's charging speed.

CLIENT

AWARD School

ROLE

Art Direction

Smooth Scroll
This will hide itself!
The Tesla Charge Challenge
OVERVIEW

PROPOSITION | Make up your own mind on whether an EV is right for you INSIGHT | 57% of Australians say charging time is a major concern preventing them from buying an EV. IDEA | At major events, attendees often wait over 30 minutes for drinks. To showcase modern EV charging efficiency, every hour on the hour Tesla will race the drinks line at the Bathurst 1000. If you reach the front of the line before the Tesla hits 80% charge (app. 20min), your drink is free. If not, you'll get a bumper sticker declaring you’re slower than a Tesla charge – a cheeky reminder of a modern EV's charging speed.

CLIENT

AWARD School

ROLE

Art Direction

Smooth Scroll
This will hide itself!