PROPOSITION | Cosmetics shouldn't use single use plastics INSIGHT | For the past 65 years, Barbie has become a symbol for beauty standards IDEA | Partnering with Mattel, Flavedo & Albedo will create the world’s first plastic free Barbie. It will include a 100% plastic free F&A makeup kit, that Barbie lovers can use on their new toy and themselves. This new generation of Barbie will educate both children and their parents on the impact of a wasteful toy industry and encourage them to make more informed decisions when it comes to their future purchases.