The World's First Plastic Free Barbie
OVERVIEW

PROPOSITION | Cosmetics shouldn't use single use plastics INSIGHT | For the past 65 years, Barbie has become a symbol for beauty standards IDEA | Partnering with Mattel, Flavedo & Albedo will create the world’s first plastic free Barbie. It will include a 100% plastic free F&A makeup kit, that Barbie lovers can use on their new toy and themselves. This new generation of Barbie will educate both children and their parents on the impact of a wasteful toy industry and encourage them to make more informed decisions when it comes to their future purchases.

CLIENT

AWARD School

ROLE

Art Direction

Smooth Scroll
This will hide itself!
The World's First Plastic Free Barbie
OVERVIEW

PROPOSITION | Cosmetics shouldn't use single use plastics INSIGHT | For the past 65 years, Barbie has become a symbol for beauty standards IDEA | Partnering with Mattel, Flavedo & Albedo will create the world’s first plastic free Barbie. It will include a 100% plastic free F&A makeup kit, that Barbie lovers can use on their new toy and themselves. This new generation of Barbie will educate both children and their parents on the impact of a wasteful toy industry and encourage them to make more informed decisions when it comes to their future purchases.

CLIENT

AWARD School

ROLE

Art Direction

Smooth Scroll
This will hide itself!
The World's First Plastic Free Barbie
OVERVIEW

PROPOSITION | Cosmetics shouldn't use single use plastics INSIGHT | For the past 65 years, Barbie has become a symbol for beauty standards IDEA | Partnering with Mattel, Flavedo & Albedo will create the world’s first plastic free Barbie. It will include a 100% plastic free F&A makeup kit, that Barbie lovers can use on their new toy and themselves. This new generation of Barbie will educate both children and their parents on the impact of a wasteful toy industry and encourage them to make more informed decisions when it comes to their future purchases.

CLIENT

AWARD School

ROLE

Art Direction

Smooth Scroll
This will hide itself!